TOKYO — Spider Labs Inc., a leading provider of fraud prevention tools in Japan, has rebranded as a “Marketing Security Platform” to tackle the escalating threat of digital fraud and other risks facing businesses. The company, known for its Spider AF ad fraud prevention tool, is shifting its focus to an AI-first strategy, reflected in its new corporate message: “Building a safer and happier future with AI.”
The move comes as companies face a wider array of digital threats that go beyond traditional ad fraud, including fake leads, bot-driven scalping, website tampering, and data leaks. According to the company’s 2025 Ad Fraud White Paper, global advertisers lost an estimated $37.7 billion to ad fraud last year, with the finance and telecommunications sectors being hit hardest.
“With the rise of AI, new types of fraud are emerging, and marketing risks are growing more complex every day,” said Satoko Otsuki, CEO of Spider Labs. “We are evolving to move beyond reactive measures, providing proactive protection that anticipates threats.”
The company’s rebrand from an “automation” to an “AI” focus highlights its goal of using artificial intelligence for more sophisticated anomaly detection and predictive threat prevention. The new approach aims to provide a comprehensive security suite that safeguards marketing results, brand trust, and user experience.
As part of the rebranding, Spider Labs has relaunched its corporate website and organized its product suite by risk category. The company’s solutions now include:
- PPC Protection: Fights invalid clicks to preserve ad budgets.
- Fake Lead Protection: Identifies and blocks fraudulent leads to improve sales efficiency.
- SiteScan: Detects website tampering and unauthorized data transmissions.
- Anti-Scalping: Blocks bot-driven fraudulent orders on e-commerce platforms.
These tools are already used across various industries, including finance, telecom, e-commerce, and real estate.
Looking ahead, Spider Labs plans to strengthen its global presence, enhance product integrations, and partner with industry players to raise awareness about marketing fraud. The company’s long-term vision is to establish marketing security as an industry standard, much like financial auditing or data compliance.
